Liugong's Spanish Dealer DIR Officially Opens

On October 25, in Zaragoza, the capital of Aragon, Spain, DIR International Trading, S.L. (hereinafter referred to as DIR), the Liugong Spanish distributor, announced the official opening of its new Liugong 3S shop. More than 400 customer representatives from various regions of Spain were invited to participate. In addition, the opening ceremony was attended by the Deputy Minister of Industrial Development of the Aragon Autonomous Region of Spain, the Director of Industry and Commerce of Zaragoza, a guest of the local financing bank, and a representative of Liugong Europe Co., Ltd.

 

DIR and Liugong formally signed a contract at this year's BMW show in Germany. "Our goal is not only to provide high-quality and high-reliability engineering machinery products, but also to provide customers with professional solutions. Liugong's products can meet the needs of Spanish customers, and to cooperate fully with Liugong, I am full of the future Confidence! "Mr. David, the general manager of DIR, said in the opening speech.

 

Europe is a key region in Liugong's global development strategy. Mr. Hakan, Vice President of Liugong Europe Co., Ltd. said at the opening ceremony: "In the company's strategic planning, the European market is critical to Liugong. In Europe, our investments include personnel development, local manufacturing, local R & D, distribution channels, and 5 aspects of regional headquarters. According to this strategic plan, we continue to develop distribution channels. It is worth mentioning that all Liugong European authorized distributors have the same vision and value goals as ours, and share common goals for the market and customers. Understand. This will help us better achieve sustainable and healthy market growth. "

 

He also mentioned: "At present, Liugong has continuously provided European customers with products that meet European requirements through the establishment of R & D centers in Europe."

 

The grand opening lasted for two days, Liugong showed customers 10 models of products, a total of 15 units. At the same time, maintenance workshops, parts warehouses and forklift showrooms were also displayed.

 

Liugong is a new Chinese brand entering the Spanish construction machinery market. Customers are interested in Liugong's products and have raised various professional questions. DIR's sales and product managers provide customers with detailed product introductions.

 

Test driving experience sessions for Liugong excavators, loaders and forklifts were also arranged at the scene. Under the guidance of Liugong's product training experts, customers who participated in the test drive experience highly evaluated the handling and comfort of Liugong's products!

 

The Spanish market is an important part of Liugong's global network. The opening of this costume represents Liugong's formal entry into the Spanish construction machinery market. At the same time, Liugong's journey to provide customers with excellent products and services has also started. Continuously reducing operating costs for customers and improving the full life cycle value of products are the goals that Liugong has been pursuing.